Analytics for Brands And Bloggers 101: Why Metrics?

Part 1 in a series of guides to help brands & fashion bloggers harness the power of data analytics to make effective changes to their site: Why Metrics and How Metrics Can Empower You.

Top 10 Trends & Ideas for the Fashion World In 2012

If fashion were a novel, 2012 marks the start of a new chapter for designers, bloggers, and industry members alike. Whether you’re in Florence at Pitti or back in New York planning for Fashion Week (don’t forget, the schedule for IMG is officially up) there’s excitement in the air.… [read more]

Chatting with CFO, Micaela le Divelec Lemmi, about Gucci’s Future

Having collaborated with Gucci on live streaming their fashion week show in Milan for Spring/Summer 2011, it was a real pleasure being invited to their headquarters in Milan to meet with their CFO, Micaela le Divelec Lemmi, and chat about everything from new retail expansion in Asia to rebranding marketing campaigns.… [read more]

On the Value of Brand: How Labels Can Improve Your Professional Standing

They say that dressing for success is an important way to boost one’s self-confidence, but what if clothing could actually improve one’s perceptions of you? The hypothesis is by no means novel that wearing branded items alters the way others perceive you. Recently, two social psychologists at Tilburg University in the Netherlands, Rob Nelissen and Marijn Meijers, conducted a series of experiments that tried to quantify the positive effect that wearing designer label good had on interactions with others.… [read more]